Reinventing KPI Analytics

Collaborator: Varos

Introduction

Varos is a data sharing platform helping companies compare their KPIs to their peers. As a proud Y Combinator alumnus, Varos is pioneering a new category of data analytics that’s challenging traditional taboos around cross-company collaboration.

Project highlights

Platform

We provided support in developing bespoke charts for data visualization. For this task our team decided to harness the power of visx: a library developed by Airbnb that offers a collection of low-level visualization primitives. Our decision was guided by two essential aspects of visx:

Un-opinionated - powering us to build our state, styles and animations for the charts
Small foot-printed - allowing the project to grow without fearing about increased bundle sizing

While developing the charts, we identified opportunities for UI improvements. The application seemed to lack a consistent style. To resolve this, we proactively created a visual guideline for the Varos application.

Visual guideline

UI implementation

Among other tasks, we were asked to create a dynamic newsletter. This tool was designed to regularly deliver personalized insights to Varos' customers.

For this project, we decided to use Gatsby JS to create a static newsletter generator. This approach simplified the development, testing, and delivery of customizable email templates. As a result, we were able to easily create personalized weekly reports for their customer base.