Revamping an Advanced SaaS
Collaborator: Vimbly Group
Mobile Text Alerts is an online SMS marketing platform that helps businesses of all sizes send bulk text messages to customers. The platform comes with picture messaging, drip campaigns, group creation, automated replies, mobile surveys and more.
After pinpointing areas for improvement, we subtly restructured the already existing project to enhance organization and promote code reusability, adhering to the 'Don't Repeat Yourself' (DRY) principle.
Throughout our partnership, we helped MTA create a foundational component library using Storybook. We leaded the development of key components such as:
Configurable tablesPowering almost 50% of the app's feature pages
Message composition boxesReady to build and deliver sophisticated text messages
Additionally, we played a key role on in the conceptualization and creation of important MTA features, including:
InboxEnabling real-time text (SMS/MMS) conversations with end-users
Sign-up FormsBuilder with intuitive drag-AND-drop & rich text features
Web BannersCustomizable and embeddable, made to capture user details and provide sign-up discounts
Observing a gap in cohesive visual presentation, we initiated a design normalization campaign. The aim was twofold:
- to harmonize the existing design elements on both desktop and mobile
- to establish stricter design guidelines for UI component creation, ensuring MTA's digital presence was both functional and visually cohesive.
We revisited the color palette, ensuring a consistent and visually appealing set of colors was used throughout the project.
A coherent strategy was put into play to determine the selection and integration of assets across various features.
Component Refinement and documentation
Finally, we undertook the task of standardizing and refactoring the app's components to improve the Developer Experience (DX). Our focus was on reusability and agility, with essential components documented in Storybook.
B2B & B2C
UI & UX, Web Development
New York, United States
months of active development
Components refactored & documented
Major features delivered