Revamping an Advanced SaaS

Collaborator: Vimbly Group

Introduction

Mobile Text Alerts is an online SMS marketing platform that helps businesses of all sizes send bulk text messages to customers. The platform comes with picture messaging, drip campaigns, group creation, automated replies, mobile surveys and more.

Project highlights

After pinpointing areas for improvement, we subtly restructured the already existing project to enhance organization and promote code reusability, adhering to the 'Don't Repeat Yourself' (DRY) principle.

Component development

Throughout our partnership, we helped MTA create a foundational component library using Storybook. We leaded the development of key components such as:

Configurable tables

Powering almost 50% of the app's feature pages

Message composition boxes

Ready to build and deliver sophisticated text messages

Feature development

Additionally, we played a key role on in the conceptualization and creation of important MTA features, including:

Inbox

Enabling real-time text (SMS/MMS) conversations with end-users

Sign-up Forms

Builder with intuitive drag-AND-drop & rich text features

Web Banners

Customizable and embeddable, made to capture user details and provide sign-up discounts

Design enhancements

Observing a gap in cohesive visual presentation, we initiated a design normalization campaign. The aim was twofold:

to harmonize the existing design elements on both desktop and mobile
to establish stricter design guidelines for UI component creation, ensuring MTA's digital presence was both functional and visually cohesive.

Colors Standardization

We revisited the color palette, ensuring a consistent and visually appealing set of colors was used throughout the project.

Asset Management

A coherent strategy was put into play to determine the selection and integration of assets across various features.

Component Refinement and documentation

Finally, we undertook the task of standardizing and refactoring the app's components to improve the Developer Experience (DX). Our focus was on reusability and agility, with essential components documented in Storybook.