Brand Identity & Online Store

Collaborator: Whaaat Now

Introduction

NailsWhaaat is the digital representation of our client, Alexandra, a talented and passionate young nail artist, to create NailsWhaaat - a digital representation of her nail studio that perfectly embodies her personality and growing community.

Project overview

We launched a refreshed brand identity and online store. The renewed experience contributed to steady growth in engagement, sales and customer retention.

Branding

We were tasked to development of a coherent identity and guidelines that could be used across multiple channels, including:

Physical studio
Social media
Online shop

We set ground to a concise brand book containing a responsive logo, color palette, typography and hierarchy, but also auxiliary elements such as graphical bits, illustrations, and patterns.

Logotype

Colors & Typography

Auxiliary elements

Digital Tools

Internal management

Understanding the importance of efficient internal management, we transitioned NailsWhaaat from pen-and-paper tracking to a cloud-based workspace and CRM system. This automated solution manages customers, bookings, and stock, enabling Alexandra to monitor her business anytime, anywhere.

Social media

Recognizing Instagram as NailsWhaaat's main communication platform, we linked it with the CRM and assembled a social media kit. The kit includes an avatar, story thumbnails, backgrounds, and stickers.

Website

Lastly, we developed a vibrant Shopify store for NailsWhaaat, reflecting Alexandra's unique style. The store, with its striking visuals and easy navigation, offers a seamless user experience from browsing to checkout, enhancing customer satisfaction.