Brand Identity & Visual System
Collaborator: Pizza Crunchy
Introduction
Pizza Crunchy is a family-owned pizzeria that embodies the spirit of Rome with its tradition of pizza al taglio. Rooted in Italian culinary heritage, the restaurant’s time-honoured recipes create a unique dining experience that fosters connection and joy.
Project overview
We carried out a full rebrand that revitalized Pizza Crunchy’s visual identity. The system extended across packaging, signage, and multiple customer touchpoints.
Logotype
Personality
Colors & Typography
Auxiliary elements
Industry
Food & Beverage
Target
B2C
Services
Branding
Location
Cluj-Napoca, Romania
30%
Increased in-store readability
50%
Expected brand recognition increase
10+
Pizzas eaten during the redesign
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