SMS Marketing Platform Implementation

Collaborator: Vimbly Group

Introduction

Mobile Text Alerts is an online SMS marketing platform that helps businesses of all sizes send bulk text messages to customers. The platform comes with picture messaging, drip campaigns, group creation, automated replies, mobile surveys and more.

Project overview

We restructured the platform, implemented a reusable component library and normalized the brand style guides. The refined system improved consistency and set a stronger foundation for upcoming development.

Design enhancements

Observing a gap in cohesive visual presentation, we initiated a design normalization campaign. The aim was twofold:

to harmonize the existing design elements on both desktop and mobile
to establish stricter design guidelines for UI component creation, ensuring MTA's digital presence was both functional and visually cohesive.

Colors Standardization

We revisited the color palette, ensuring a consistent and visually appealing set of colors was used throughout the project.

Asset Management

A coherent strategy was put into play to determine the selection and integration of assets across various features.

App design & development

Throughout our partnership, we create a foundational component library using Storybook and played a key role in the conceptualization and creation of important MTA features.